Executive coaching for technical leaders

Are you ready for what’s next?

I help accomplished functional leaders build the commercial, financial and leadership breadth they need for bigger roles.

Schedule a conversation

A brief, confidential conversation about your role, the situation and whether I’m the right person to help.

Mark Davidson, executive coach and founder of Octane Man

The transition

Your expertise is the foundation. Not the finish line.

The skills that make you exceptional in your function are still essential. Broader responsibility asks you to connect the entire business, crossing boundaries: customers, markets, products, people, investment, and the P&L.

Let’s leverage your expertise and build on it.

Pyramid diagram: Functional Expertise (Engineering, Product, Finance, Operations, Technology) at the base, Business Fluency (Customers, Commercialization, P&L, Investment) in the middle, and Business Leadership (Vision, Direction, Enterprise Impact) at the top. Broader capability compounds the value of what you already know.

Ways to work together

Built around the role you’re moving toward, or the one you just earned.

Your real business situations, not a canned curriculum.

01

Preparing for the Next Role

For a high-performing leader building the breadth to take on general management or enterprise responsibility. We build the capability; you make it visible.

Focused development programTypically 3 months
02

Stepping Into the Bigger Role

For the newly promoted leader. The P&L, the team, the decisions that can’t wait — we work those together, and you build the judgment the role demands.

In-role executive coachingTypically 6 months

Executive Sounding Board

Targeted perspective for experienced leaders working through consequential decisions.

Ask about availability

How I think

Practical operating principles, not management jargon.

Patterns from running businesses, not from a textbook.

01

Technical → Commercial → Financial

Connect what you build, why customers buy, and how that shows up in the economics.

02

Structure → Process → People → Outcomes

Before you call it a people problem, check whether the system lets capable people succeed.

03

Strategy → Execution → Accountability

Strategy is real when priorities change and people know what to do differently.

Excellence happens at the organizational intersections. It’s not about completing a task. It’s about delivering the result.

Why Mark

I’ve made the transition you’re ready to make.

  • General Manager

    Carried full P&L across a business and grew the unit from roughly $20 million to $50 million in four years.

  • Chief Executive Officer

    Increased the company’s valuation fourfold in under two years and led it through a sale.

  • Chief Product Officer

    Rebuilt the Product organization around commercial outcomes rather than delivery.

I know what it’s like to move from being valued for the depth of your answers to being responsible for the quality of the whole business. My coaching combines honest challenge, clear explanation and pattern recognition earned in the operator’s seat.

“You don’t need to become the CFO, CRO or CPO. You do need to understand how their worlds connect—and lead across all of them.”

What leaders say

Perspective that changes how you lead. Proven, direct, and immediately useful.

Mark gives you the feedback you need, even if you didn’t know you needed it. And when he delivers it, you know he’s genuinely invested in you.
Chief Transformation OfficerNew Zealand
He pushed me past “does this make sense for the product?” to “how does this fit what the business needs, financially and strategically?” I went from chapter lead to director.
Kieran WaelenDirector of Product Management
Mark’s coaching helped me move from being perceived as a blocker to becoming a trusted enabler of growth. It gave me the skills and confidence to influence executive leaders and build shared ownership of security across the organisation.
Jeremy PeaksChief Information Security Officer

For companies

Turn your strongest functional leaders into well-rounded business leaders.

Give a high-potential leader targeted development before a bigger move—or support them through the moment when the stakes become real. The work is practical, confidential and connected to the outcomes their role requires.

Sponsor a leader

Why “Octane Man”?

It started with premium gas—and a table of people leaning in.

It started at dinner. Friends got me talking about premium gasoline — they’d all heard of engines that knock, but none knew what was actually happening. So I explained it: what octane measures, why it matters, and whether cars actually need it. It wasn’t complicated. It had just never been explained to them clearly. Strangers at the next table overheard, started asking questions, and by the end of the night I had new and old friends calling me “Octane Man.”

It stuck for the same reason the coaching does: taking something technical that most people find confusing, and making it clear enough that people lean in instead of tuning out.

That’s how I coach. Clear, direct, and actionable.

Ready for broader responsibility?

Bring the whole business into view.

Whether you’re preparing for the next role, stepping into it now or investing in someone who is, let’s talk about what success requires.

Schedule a conversation

A brief, confidential conversation about your role, the situation and whether I’m the right person to help.

More information